If ever there was a slogan in life that belonged to a sector of society( before it was marketed all over the planet) it is Nike’s trademarked tagline “Just do it.” The saying really belongs to those of us joined together by the common bond of motherhood.
I realize that this tagline is taken as NIKE’s definitive branding (1988) and meant to inspire the aspiring athlete to do their best, try harder to overcome all odds (with undertones that demand excellence …and absolutely NO whining!). We see these Nike fans everywhere. All of them sporting “Just DO IT” and are left in their wake feeling that one day we too will have the time to push ourselves (publicly if that is what it takes) to excellence and beyond.(!!!) No wait a minute…don’t we already do that (and most of us not so publicly…)?
Isn’t the whole notion of “Just DO IT” pretty much what society already expects of every “mom” out there anyway?
Since the “invention” of babies “Just DO IT” is basically what every mom does. It matters not if we don’t feel like it…or heaven forbid are tired, grouchy, stressed, fed up, sick, sad, lonely …we are still expected to “Just DO IT.”
It is that simple. (…oh and definitely no whining allowed…ever!)
Many people hide out from their workout routine once in a while…or take a break. Moms really do not get that option. Strangely the children expect supper regardless of how unmotivated we feel to provide the same. It is true that there are options for those of us moms having the “odd” bad day. We can involve the husband (where available) get take out (or go out) or heaven forbid…sink further down to fast food (usually the same as deferring to the husband). Many a mom has been known on occasion to take the easy way out on dinner thanks to dozens of services catering to providing a meal away from home.
However the million other things that moms are just expected to do (every day) have no easy way out. Sure there are places to send your laundry, your pets, and yes, there are people who will clean your house (well maybe not mine once they see the zoo I abide in). I have yet to find (although often thought I should start a business in this line) somewhere I can call that will show up at my place, feed, bath and ready multiple children for bed (basically a kid wash, fold and fluff and tuck into bed service). The same service would also clean up the whirlwind tornado of destruction that occurs in your house between supper and bedtime (hopefully the carnage is limited to the kitchen and bath areas!).
Another moment is when you have the flu. Undoubtedly your spouse either has the same illness or precedes you in catching the bug. Does not matter much as most husbands’ reaction to sickness…is often overstated…he makes the baby who is ill and miserable (often loudly protesting) look like a stoic warrior. So realizing there is likely only minimal help (if any) available from your significant other …you drag yourself (at death’s door) out of bed to tend to the sick household (taking refuge only to either worship the porcelain god in the bathroom or catch up on more medication).
It would be so nice to call SOMEONE! Instead we are expected to “JUST DO IT!”
Times like these I am sure many of us had hoped for a 1-800 number to call in a trained professional (sort of a combination of Nanny 911/Dr. Doolittle/Mr. Clean and the MASH unit) to handle the husband and kids so you could lie down for an hour or two. Nah…so such entity exists. The whole family can be sick, lying around moaning (if you are lucky)…(I’ll take whining any day over vomiting) and the mom is expected to “JUST DO IT”…again…again…and again.
Why such an expectation? Where is it written that we as “MOM” basically get to suck it up and get it done the way one expects an athlete to commit and deliver their best? NO EXCUSES.
Meanwhile the sick husband is licking his wounds really hoping that in his time of need “SUPER WIFE” will be his devoted nurse (an expectation that continues until the toe tag is securely adhered in the morgue). Somehow this blinds him to the reality his wife could possibly.. actually be… SICKER than he is…FOR REAL!. Wonder if malingering husbands could be revived in time to help out wives everywhere by donning a NIKE “JUST DO IT” shirt…or does that only work for exercise and fitness devotees ?
While the MOM truly deserves the shirt “Just DO it” perhaps a better line of Nike shirts could be:
- Just…did it…ALL…again!
- OVER ACHEIVER
- EXPERT…in everything!
- MUST DO IT!
- DONE IT!
- DID IT ALL…(Naturally)
Reminds me of a poem I once saw pasted on the travel trunk associated with the Royal Winnipeg Ballet (Canada) when I was lucky enough as a teenager to meet the principal ballerina, Evelyn Hart backstage. The wardrobe crew left a note on one of the steamer-type trunks and it read:
We the willing, led by the unknowing, are doing the impossible, for the ungrateful
We have done so much,for so long, with so little,that we are now qualified to
Do anything with nothing!
More accurate wording for the moms of teenagers (I admit)…but likely would not look too swag in a shirt!
Until next time…I will be in my corner…handling life….moment to moment…I guess I will continue to “JUST DO IT!” (Oh and maybe work on a few t-shirt designs!)